Conversion
When a visitor does what you want them to do, like call, book, fill in a form or buy.
In plain English
Rankings and mentions only matter if they lead to customers. Tracking which pages and sources lead to calls and bookings shows which content is worth more of.
In practice
A med spa tracks bookings from its “lip filler aftercare” page and finds it brings in more appointments than its homepage.
Related terms
Measuring resultsStarter AI referral traffic Visitors who reach your site by clicking a link inside an AI answer. In practice, and related terms → Measuring resultsStarter Branded search Searches that include your business name. In practice, and related terms → Measuring resultsStarter Impressions How many times your page was shown in search results, whether or not anyone clicked. In practice, and related terms →