Branded search
Searches that include your business name.
In plain English
When AI tools recommend you by name, many people search for you next. A rise in branded searches is one of the clearest signs that AI visibility is turning into real interest.
In practice
After being named in AI answers about home inspections, an inspector sees more people searching its name plus “reviews”.
Related terms
Citations & visibilityStarter Brand mention When an AI answer names your business, with or without a link back to your site. In practice, and related terms → Measuring resultsStarter Zero-click search A search that ends on the results page because the answer is already there. In practice, and related terms → Measuring resultsStarter Google Search Console Google’s free tool that shows which searches your site appears for, and how often people click. In practice, and related terms →