AI referral traffic
Visitors who reach your site by clicking a link inside an AI answer.
In plain English
Analytics tools can show visits from chatgpt.com, perplexity.ai, gemini.google.com and others. These visitors often arrive further along in their decision, since the AI already did some of the research for them.
In practice
A law firm sees fewer visits from ChatGPT than from Google, but a higher share of them book consultations.
Related terms
Citations & visibilityStarter Citation A source an AI answer links to or credits. For buyers who ask AI, it is the new page one. In practice, and related terms → Measuring resultsStarter Conversion When a visitor does what you want them to do, like call, book, fill in a form or buy. In practice, and related terms → Measuring resultsStarter Zero-click search A search that ends on the results page because the answer is already there. In practice, and related terms →