Impressions
How many times your page was shown in search results, whether or not anyone clicked.
In plain English
Impressions show reach. Rising impressions with flat clicks often means you are being seen more, including in places like AI Overviews, where people get the answer without clicking.
In practice
A plumber’s Search Console shows impressions for “water heater” questions doubling after new guides go live.
Related terms
Measuring resultsStarter Click-through rateCTR The share of people who saw your result and clicked it. In practice, and related terms → Measuring resultsStarter Google Search Console Google’s free tool that shows which searches your site appears for, and how often people click. In practice, and related terms → Measuring resultsStarter Zero-click search A search that ends on the results page because the answer is already there. In practice, and related terms →