Zero-click search
A search that ends on the results page because the answer is already there.
In plain English
AI answers and info boxes satisfy many questions without a click. That means fewer visits for simple questions, but being named in the answer still builds trust and drives later searches and calls.
In practice
Someone asks “is a vet open on Sunday near me?”, sees the answer with the clinic’s name, and calls straight from the results.
Related terms
AI search basicsStarter AI Overview The AI-written summary Google shows above its normal results, with a handful of linked sources. In practice, and related terms → Citations & visibilityStarter Brand mention When an AI answer names your business, with or without a link back to your site. In practice, and related terms → Measuring resultsStarter Branded search Searches that include your business name. In practice, and related terms →