Terms of Use

These Terms of Use govern your use of the longrtail website at longrtail.ai, the longrtail service (including AI Visibility, the Content Engine, your dashboard, review pages and the emails we send you about them) and free tools such as the AI Readiness Check. Together we call these the “service”. The service is operated by Refinex Media Inc. (“longrtail,” “we,” “us,” “our”). By using the service, you agree to these terms. If you do not agree, please do not use it.

1. Who these terms apply to

These terms apply to everyone who visits the website, uses a free tool, or uses the service as a customer or as someone a customer has invited, such as a reviewer who approves pages. If you use the service on behalf of a business or other organization, you confirm that you are authorized to accept these terms for it, and “you” includes that organization. You must be at least the age of majority where you live. The service is for business use, not personal or household use.

2. Your agreement with us

If you are a customer, your plan, price, term and any special conditions are set out in the order form or written agreement you accept with us (your “agreement”). These terms apply alongside it. If the two conflict, your agreement wins.

Product descriptions, example pages, plans and prices on the website are general information and may change. They are not an offer. What you pay for is what your agreement says.

3. Accounts, reviewers and review links

You decide who on your team can use the service and who can approve pages. You are responsible for everything done through your account and through any sign-in or review link we send to the people you name, including if they forward it. Keep access details safe, tell us promptly if someone should lose access or if you suspect misuse, and make sure the people you invite follow these terms.

4. How the service uses AI

The service uses artificial intelligence, including large language models and image models run by third parties, together with our own software and our team. AI is used to research what your buyers search for and ask AI assistants, to draft and check pages, to generate images, and to summarize results. You should understand the following before relying on any of it.

• AI output can be wrong. Drafts, images, summaries, scores and recommendations may contain errors, omissions or out-of-date information, may not reflect your views, and may resemble material produced for others. We use research, source checks and human review to reduce this, but we cannot remove the risk.
• AI answers are samples. AI Visibility records what third-party AI assistants and search features said in answer to a set of questions at a point in time. Those answers change with wording, timing, location and the assistant’s own updates. Our figures are estimates drawn from samples, often shown with a likely range, and are not a complete or guaranteed record of what any person will see.
• AI output is not advice. Nothing the service produces is legal, medical, financial, tax, engineering or other professional advice, for you or for your readers.
• We do not control third parties. AI assistants, search engines and social networks are run by others, who decide for themselves what they crawl, show, cite or recommend, and who can change at any time.

5. Your review and approval

Nothing is published to your website or social pages until someone you have authorized approves it. That approval is your decision. You are the publisher of everything that goes live under your name, and you are responsible for:

• reading each page before you approve it and checking that its facts, prices, claims and images are accurate for your business;
• making sure it complies with the laws, licences and professional or advertising rules that apply to you and your industry, including any required disclosures and any rules about telling readers that content was created with AI;
• making sure the people named in bylines have agreed to be named and stand behind the page; and
• asking for changes, or rejecting a page, when something is not right.

If you ask us to publish on your behalf under a standing instruction, that instruction counts as your approval.

6. Your content and connected accounts

“Your content” means what you give us or connect: brand guidelines, voice notes, approved and off-limits sources, photos, logos, product and service details, feedback on drafts, and data from accounts you connect, such as search and analytics data, your website’s publishing access, business listings and social pages.

You keep ownership of your content. You give us permission to use, copy, adapt and process it, and to share it with our service providers, only as needed to provide and improve the service for you, to keep the service secure, and as described in section 8. You confirm that you have the right to give us your content and to connect each account, and that our use of it as described will not break any law or anyone’s rights.

You can disconnect an account at any time. Some features stop working when you do.

7. Ownership of what we produce

Once you have paid the fees due for the period in which a page was produced, you own the final pages, posts and images you approved, to the extent the law allows them to be owned, and you may keep using them after your subscription ends. Until then, and for anything you rejected or never approved, we keep all rights.

Three limits apply. First, the law on ownership of AI-generated material is unsettled and differs between countries, so we do not promise that any page or image qualifies for copyright protection or is unique to you. Second, your ownership does not extend to third-party material used under licence or fair dealing, such as quotations, statistics and source names. Third, we keep everything that makes the service work: our software, prompts, workflows, research methods, templates, page designs, question sets, scoring methods, reports as a format, and anything we learn in general from running the service. You get no rights in those beyond using the service during your subscription.

We may refer to you as a customer and show published pages as examples of our work unless you ask us in writing not to.

8. How we learn and improve

We use what happens in the service to make it better. That includes combining results from many customers into aggregated, de-identified insights, for example which kinds of pages tend to perform well in an industry. We do not show one customer’s drafts, brand materials, private search or analytics numbers, or confidential information to another customer, and aggregated insights do not identify you.

We do not use your content to train AI models. The AI providers we use process content on our behalf under their business terms.

9. No guarantee of results

We work to get your business found and named, but no one can promise outcomes that depend on third parties. We do not guarantee any ranking, traffic, citation or recommendation by an AI assistant, lead, sale or revenue, or that results achieved in one period will continue. Figures on the website and in sales conversations are illustrations, not commitments.

10. Acceptable use

You agree not to, and not to let anyone else:

• use the service in a way that is unlawful, deceptive or defamatory, or that infringes anyone’s rights;
• ask us to produce, or approve for publication, content that is false or misleading, that impersonates a person or business, that consists of fake reviews or testimonials, that makes health, financial, legal or safety claims you cannot substantiate, or that promotes illegal goods or activity;
• submit other people’s personal information, or sensitive personal information such as health or financial details about individuals, unless you have the right to and it is needed for the service;
• copy, scrape, frame or reuse the website’s or the service’s content, code or design for commercial purposes without our written permission;
• reverse engineer the service, or try to extract or reconstruct our prompts, instructions, methods, question sets or other customers’ information;
• give the service text or files designed to override its instructions, change how it behaves, or make it act outside your account;
• use the service to build, train or benchmark a competing product or an AI model;
• resell the service, or use one account for more than the businesses or websites your agreement covers, without our written agreement;
• try to gain unauthorized access to the service, its servers or connected systems, or probe, scan or test their security;
• introduce viruses or other harmful code, or disrupt the service, including through excessive automated requests;
• use bots or scripts to access the service or submit forms, other than search engine and AI crawlers that respect our robots.txt on the public website; or
• get around usage limits, region restrictions, bot protection or other technical controls.

11. Fair use

Each plan comes with allowances, and the service is priced for normal business use of them. Our Fair Use Policy explains what that means and what happens when use goes beyond it. It forms part of these terms.

12. The AI Readiness Check

By using the free AI Readiness Check (the “Check”), you also agree to this section.

• Information only. Results, scores and recommendations are generated automatically from a limited, point-in-time sample of publicly accessible pages and a fixed set of checks. They are general information, not professional, technical, legal or business advice, and they may be incomplete, out of date or wrong, for example if a site blocks automated requests, relies on JavaScript or changes after the scan.
• No guarantee of results. A high score does not mean your business will be found or recommended, and following our recommendations does not guarantee any traffic, visibility, leads or revenue.
• Your decisions. You are responsible for how you use the results and for any changes you make, or ask others to make, to your website, robots.txt, firewall, structured data or other settings. Back up your site and take professional advice before making changes.
• Only scan sites you may scan. Submit only websites you own or are authorized to assess. By submitting an address, you authorize us to request that site’s publicly accessible pages and files (such as robots.txt, sitemaps and llms.txt) the way a search engine crawler would, including identifying as AI crawlers to test whether they are blocked. We do not log in, submit forms or try to access non-public areas.
• Limits. Do not run scans by automated means or use the Check to disrupt any website. The Check is currently available in the United States and Canada only. We may limit, change, suspend or discontinue it at any time.

13. Third-party services and platforms

The service relies on and connects to third-party services, including AI model providers, AI assistants, search engines, analytics tools, website platforms, business listings, social networks, hosting and email. We are not responsible for their content, availability, accuracy, decisions or practices. Your use of them is subject to their own terms and privacy policies, and you are responsible for keeping your own accounts with them in good standing. If a third party changes or withdraws something the service depends on, we may change or remove the affected feature.

14. Fees

Fees, billing dates, taxes, renewal and cancellation are set out in your agreement. Unless it says otherwise, fees are payable in advance, are not refundable for a period that has started, and do not include taxes. If a payment is late, we may pause work on your account until it is paid.

15. Communications

When you ask for a demo, contact us or request a report from the Check, you agree that we may contact you about that request and about our products, as the law allows. You can opt out of marketing emails at any time using the unsubscribe link or by emailing hello@refinexlabs.ai. Service emails, such as drafts waiting for your review, are part of the service and continue while your account is active.

16. Privacy

Our Privacy Policy explains how we collect, use and protect personal information, and forms part of these terms.

17. Our intellectual property

The longrtail and Refinex names and logos, the website’s and the service’s design, text, images and code, and everything listed as ours in section 7 are owned by or licensed to Refinex Media Inc. and are protected by copyright, trademark and other laws. Some images on the website were created with AI image tools. All rights not expressly granted in these terms are reserved. Names of third-party products and services, such as AI assistants and social networks, belong to their owners and are used only to identify them.

18. Confidentiality

Each of us will keep the other’s non-public business information confidential, use it only for the purposes of the service, and protect it with reasonable care. This does not apply to information that is public, that the receiving party already knew or developed independently, or that must be disclosed by law. Our methods, prompts, pricing terms and the workings of the service are our confidential information.

19. Submissions and feedback

You are responsible for the information you submit and confirm that it is accurate and that you have the right to share it. If you send us ideas or feedback about the service, we may use them without restriction or payment to you.

20. Disclaimer of warranties

The service is provided “as is” and “as available,” without warranties or conditions of any kind, express or implied, including warranties of accuracy, completeness, availability, merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the service will be uninterrupted, secure or error-free, that AI output will be accurate, original or suitable for your purpose, or that any result will be achieved. Content on the website is general information that may change or become out of date without notice.

21. Limitation of liability

To the fullest extent permitted by law, Refinex Media Inc. and its directors, officers, employees, contractors and service providers will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, data, traffic, rankings, visibility, goodwill or business opportunities, arising out of or relating to the service, however caused, even if we were told such damages were possible. This includes loss arising from content you approved, from decisions you made based on AI output or reports, and from the acts of third-party platforms.

For the website and free tools, our total liability for all claims is limited to CAD $100. For paid services, our total liability for all claims is limited to the amount in your agreement or, if your agreement does not set one, the fees you paid us for the service in the twelve months before the event giving rise to the claim.

Nothing in these terms excludes or limits any liability that cannot be excluded or limited under applicable law.

22. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless Refinex Media Inc. and its directors, officers, employees and contractors from any claims, losses, damages, liabilities and expenses (including reasonable legal fees) arising from: your content; content you approved for publication; your instructions to us; any account you connected or website you submitted without the right to; your breach of these terms or the Fair Use Policy; or your violation of any law or third-party right.

23. Suspension and ending

We may change, suspend or discontinue all or part of the website or a free tool at any time without notice. We may suspend or limit a customer account if fees are overdue, if we reasonably believe these terms or the Fair Use Policy are being breached, or if needed to protect the service, other customers or third parties. Where we reasonably can, we will tell you first and give you a chance to put it right. How either of us can end a paid subscription is set out in your agreement. When a subscription ends, your access to the dashboard ends, pages already published on your own website stay yours under section 7, and we handle your data as our Privacy Policy and your agreement describe.

24. Governing law and disputes

These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there, without regard to conflict-of-law rules. You and we submit to the exclusive jurisdiction of the courts in Toronto, Ontario, except where the law gives you the right to bring a claim where you live.

25. General

If any part of these terms is found unenforceable, it will be limited to the minimum extent necessary and the rest will stay in effect. Our failure to enforce a provision is not a waiver. These terms, the Fair Use Policy, our Privacy Policy and, for customers, your agreement are the entire agreement between you and us about the service. You may not transfer these terms without our written consent; we may transfer them as part of a merger, acquisition or sale of assets. Neither of us is liable for delay or failure caused by events beyond reasonable control, including outages or changes at third-party platforms. Provisions that by their nature should survive, including those on ownership, confidentiality, disclaimers, limitation of liability, indemnification and governing law, survive. The parties have requested that these terms be drawn up in English. Les parties ont exigé que les présentes conditions soient rédigées en anglais.

26. Changes to these terms

We may update these terms from time to time. The “last updated” date at the top shows when they last changed. If a change is significant for customers, we will tell them directly. Changes apply from that date, and continuing to use the service after an update means you accept the revised terms.

Questions? Email hello@refinexlabs.ai or write to Refinex Media Inc., 130 King Street West, Suite 1900, Toronto, ON M5X 1E3, Canada.