Conversational search
Searching by asking full questions and follow-ups, the way you would ask a person.
In plain English
Instead of typing “roofer Denver”, people now ask “who can fix hail damage on a metal roof in Denver this week?” and then follow up. Pages that answer specific, real questions in natural language fit these searches best.
In practice
After asking about hail damage, the homeowner follows up with “which of those offer free inspections?” and the AI narrows its list.
Related terms
AI search basicsStarter Prompt The question or instruction someone types into an AI tool. Buyers’ prompts are the new keywords. In practice, and related terms → Content & structureStarter Long-tail query A longer, more specific search or question that fewer people ask, but that is closer to a buying decision. In practice, and related terms → AI search basicsStarter AI Mode Google’s chat-style search tab, where you ask follow-up questions and get AI-written answers with sources. In practice, and related terms →