Own the local questions buyers and sellers ask.
Buyers and sellers research markets, costs and the process long before they choose an agent. longrtail publishes local, sourced guides under your agents’ names, so your brokerage is the trusted answer in your markets.
What your buyers are asking
These are the kinds of questions home buyers, sellers and investors put to search engines and AI assistants. For your business, the engine researches the ones that matter most in your markets.
- What are closing costs for a seller?
- Is now a good time to buy in this area?
- How do I prepare my house to sell?
- What does a buyer’s agent cost?
- How long does it take to sell a house?
What the engine would write for you
Your real topics come from research on your market, chosen where you can rank and be cited.
What it costs to sell a home, line by line
Condo vs. townhouse: which is the better first purchase?
How to choose a listing agent: questions to ask
The pre-listing checklist that speeds up a sale
What you would see each month
A dashboard for a business in real estate. Hover any row for the numbers behind it.
Who AI assistants name
Share of answers that name each business, with a likely range.
What your pages won
Answers that named you, before and after each page went live.
0 → 18 
0 → 15 2 → 15 2 → 13 How the Content Engine works for Real estate
- 1
Research first
The engine learns your buyers, your market and where you stand in Google and AI assistants today. Spring and fall markets, rate changes and new local rules drive searches. The engine publishes ahead of each season and refreshes market pieces as new data is released.
- 2
Written from credible sources
Facts come from sources your buyers already trust. In your industry, that means sources like:
- Official housing and statistics agencies
- Real estate boards and associations
- Mortgage and lending regulators
- 3
Guardrails that fit your industry
- No market predictions presented as fact
- Never names competing brokerages or agents
- Competitors and anything you rule out are never cited or promoted
- No invented results or figures
- 4
Approved by you, published under your name
Each draft arrives with a preview. It goes live only after a licensed agent or broker approves it, under your byline and built for Google and AI search.
Real estate: common questions
Can each agent have their own byline?
Yes. Articles can publish under the agent who reviewed them, building each agent’s profile while the content lives on your brokerage site.
Can it write neighbourhood and city guides?
Yes. You set the markets, and the engine writes local guides using official data on housing, schools, transit and taxes, with nothing presented as a prediction.
Will it use our own listing data?
Only what you supply. The engine does not access MLS data on its own; market figures come from named public sources.
Does anything publish without our approval?
No. Every article arrives as a draft with a preview. A person on your team approves it, asks for changes or rejects it. If no one acts, the draft closes on its own instead of publishing.
How much does longrtail cost?
Visibility is $549 a month and tracks what AI assistants say about you, Claude included. Authority is $1,349 a month for 12 researched and AI optimized content pages, and Dominance is $2,149 a month for a new one every business day. Several sites or brands get a custom quote.
Professional services
Expert articles from primary sources, published under your partners’ names after their review.
Insurance
Coverage, cost and claims explainers sourced from regulators and reviewed by a licensed professional.
E-commerce & retail
Buying guides, comparisons and how-tos for your categories, linked to the products they mention.
See your first three topics
We’ll show you what your buyers ask, who AI assistants name today, and where you can win.