Click-through rateCTR
The share of people who saw your result and clicked it.
In plain English
CTR is clicks divided by impressions. AI answers at the top of the page tend to lower CTR for simple questions, so it is best read alongside impressions, mentions and leads.
In practice
A page shown 1,000 times and clicked 40 times has a 4% click-through rate.
Related terms
Measuring resultsStarter Impressions How many times your page was shown in search results, whether or not anyone clicked. In practice, and related terms → Measuring resultsStarter Zero-click search A search that ends on the results page because the answer is already there. In practice, and related terms → Measuring resultsStarter Google Search Console Google’s free tool that shows which searches your site appears for, and how often people click. In practice, and related terms →