Domain authority
A rough sense of how trusted a whole website is, based mostly on who links to it.
In plain English
Different tools score it differently, and search engines do not publish one. The idea still holds: sites with a long record of useful content and respected links get the benefit of the doubt, from search engines and from AI.
In practice
A new pool builder’s site struggles to rank at first, while the regional pool association’s site ranks for almost anything it publishes.
Related terms
Citations & visibilityStarter Backlink A link from another website to yours. In practice, and related terms → Content & structurePro Topical authority Being the site that covers a subject so thoroughly that search engines and AI trust it on that subject. In practice, and related terms → Content & structurePro E-E-A-T The signals that show a page was written by people who know the subject and can be trusted. In practice, and related terms →