Hallucination
A confident AI answer that is simply wrong.
In plain English
AI can invent details, like wrong hours, services you do not offer or a closed location. Clear, consistent facts on your site and listings make hallucinations about your business less likely.
In practice
An AI says a bakery is gluten-free. It is not, and the bakery’s menu page never said otherwise because it did not say anything.
Related terms
How AI reads the webPro Grounding When an AI checks live sources before answering, instead of relying only on what it learned in training. In practice, and related terms → Content & structurePro Entity A real, distinct thing AI can recognise, like your company, a service, a person or a city, rather than just a word. In practice, and related terms → Citations & visibilityPro Sentiment Whether what AI says about your business is positive, neutral or negative. In practice, and related terms →