Comparison page
A page that compares options side by side, like products, methods or approaches.
In plain English
Many AI prompts are comparisons: “X vs Y”, “which is better for…”. Fair, specific comparison pages give AI a ready-made answer, and the business that wrote it often gets credited.
In practice
A flooring store’s “Luxury vinyl vs hardwood for kitchens” page gets cited when a homeowner asks Gemini which to choose.
Related terms
Content & structureStarter Answer-first writing Putting the direct answer at the top of a page or section, then the detail. In practice, and related terms → Content & structurePro Information gain What a page adds that other pages on the same topic do not: new facts, first-hand detail or original examples. In practice, and related terms → AI search basicsStarter Generative engine optimizationGEO Earning a place in the longer answers, comparisons and shortlists that AI tools write. In practice, and related terms →