Brand mention
When an AI answer names your business, with or without a link back to your site.
In plain English
AI tools often recommend businesses by name without linking to them. Mentions still shape decisions, because buyers search the name next. Mentions on other trusted sites, like local news, directories and review sites, also teach AI who you are.
In practice
Claude recommends “Blue Ridge Electric” for panel upgrades in Asheville without a link. The homeowner searches the name and calls.
Brand mentionvsCitation
A mention names your business. A citation credits your page as a source.
Related terms
Citations & visibilityStarter Citation A source an AI answer links to or credits. For buyers who ask AI, it is the new page one. In practice, and related terms → Citations & visibilityStarter Third-party mentions What other sites say about you: reviews, news stories, directories, forums and industry lists. In practice, and related terms → Citations & visibilityPro Sentiment Whether what AI says about your business is positive, neutral or negative. In practice, and related terms →