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Long-tail query

Content & structure Starter

A longer, more specific search or question that fewer people ask, but that is closer to a buying decision.

In plain English

AI prompts are mostly long-tail. Each one has few searchers, but together they add up, and they come from people who know what they want.

In practice

“Emergency plumber for a burst pipe in Brooklyn on a Sunday” is long-tail. “Plumber” is not.

Related terms

AI search basicsStarter Prompt The question or instruction someone types into an AI tool. Buyers’ prompts are the new keywords. In practice, and related terms AI search basicsStarter Conversational search Searching by asking full questions and follow-ups, the way you would ask a person. In practice, and related terms Content & structureStarter Service area page A page about a specific service in a specific city or area you cover. In practice, and related terms

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