Prompt
The question or instruction someone types into an AI tool. Buyers’ prompts are the new keywords.
In plain English
Prompts are longer and more specific than search keywords, and they often include location, budget and must-haves. Knowing the prompts your buyers actually use tells you which questions your pages need to answer.
In practice
“Compare the top three solar installers in Phoenix on warranty and price” is a prompt. “Solar Phoenix” is a keyword.
Related terms
AI search basicsStarter Conversational search Searching by asking full questions and follow-ups, the way you would ask a person. In practice, and related terms → Measuring resultsPro Prompt tracking Regularly asking AI tools a fixed set of buyer questions and recording who gets named and cited. In practice, and related terms → Content & structureStarter Long-tail query A longer, more specific search or question that fewer people ask, but that is closer to a buying decision. In practice, and related terms →