E-E-A-T
The signals that show a page was written by people who know the subject and can be trusted.
In plain English
E-E-A-T comes from Google’s guidelines for judging quality. Real author names, first-hand experience, credentials, accurate facts and an honest track record all help. AI tools favour the same kind of sources.
In practice
An HVAC guide signed by a licensed technician, with photos from real jobs, beats an anonymous article that says the same thing.
Related terms
Content & structureStarter Author byline The name, and often the credentials, of the person who wrote or reviewed a page. In practice, and related terms → Content & structurePro Information gain What a page adds that other pages on the same topic do not: new facts, first-hand detail or original examples. In practice, and related terms → Content & structurePro Topical authority Being the site that covers a subject so thoroughly that search engines and AI trust it on that subject. In practice, and related terms →