Pillar page
The main overview page for a topic, which links out to more detailed pages on the same topic.
In plain English
A pillar page gives the big picture and sends readers to the details. It is usually the page you most want to rank and be cited for the broad question.
In practice
A “Complete guide to solar for homeowners in Arizona” page that links to pages on incentives, batteries and installers.
Related terms
Content & structurePro Topic cluster A group of linked pages that cover one subject from many angles, around one main page. In practice, and related terms → Content & structurePro Topical authority Being the site that covers a subject so thoroughly that search engines and AI trust it on that subject. In practice, and related terms → Content & structureStarter Internal linking Links from one page on your site to another page on your site. In practice, and related terms →