Author byline
The name, and often the credentials, of the person who wrote or reviewed a page.
In plain English
A real name with real expertise behind a page is a trust signal for readers, search engines and AI. Linking the name to a short bio that explains the person’s experience makes it stronger.
In practice
“Reviewed by Maria Lopez, licensed electrician, 18 years in Austin” at the top of an electrical safety guide.
Related terms
Content & structurePro E-E-A-T The signals that show a page was written by people who know the subject and can be trusted. In practice, and related terms → Content & structurePro Entity A real, distinct thing AI can recognise, like your company, a service, a person or a city, rather than just a word. In practice, and related terms → Content & structurePro Information gain What a page adds that other pages on the same topic do not: new facts, first-hand detail or original examples. In practice, and related terms →