Internal linking
Links from one page on your site to another page on your site.
In plain English
Internal links help visitors find related answers and help crawlers discover and understand your pages. Clear, descriptive link text tells machines what the linked page is about.
In practice
A blog post on “signs you need a new roof” links to the company’s roof replacement page with the words “roof replacement in Knoxville”.
Related terms
Content & structurePro Topic cluster A group of linked pages that cover one subject from many angles, around one main page. In practice, and related terms → Content & structureStarter Pillar page The main overview page for a topic, which links out to more detailed pages on the same topic. In practice, and related terms → How AI reads the webStarter AI crawler The bots AI companies send to read websites. If they are blocked, your pages cannot be read or quoted. In practice, and related terms →