Content freshness
How current a page is, and whether it shows when it was last updated.
In plain English
For anything that changes, like prices, rules, incentives or availability, AI tools and search engines favour recent, dated information. Updating key pages and showing the date signals the information can be trusted today.
In practice
A solar company updates its “tax credits” page when the rules change and shows the new date at the top.
Related terms
Content & structurePro Information gain What a page adds that other pages on the same topic do not: new facts, first-hand detail or original examples. In practice, and related terms → How AI reads the webStarter Indexing When a search engine stores a page so it can show it in results. In practice, and related terms → How AI reads the webPro Grounding When an AI checks live sources before answering, instead of relying only on what it learned in training. In practice, and related terms →