Explain coverage before buyers compare quotes.
Insurance buyers want to understand coverage, costs and claims before they talk to anyone. longrtail publishes clear, sourced explainers and comparisons, reviewed by a licensed professional on your team before they go live.
What your buyers are asking
These are the kinds of questions individuals, families and business owners shopping for coverage put to search engines and AI assistants. For your business, the engine researches the ones that matter most in your markets.
- What does business interruption insurance cover?
- Is term or whole life insurance better for a young family?
- How much liability coverage does a contractor need?
- What affects my home insurance premium?
- How do I file a claim after water damage?
What the engine would write for you
Your real topics come from research on your market, chosen where you can rank and be cited.
Term vs. whole life insurance: how to decide
How much does commercial general liability insurance cost?
What business interruption insurance actually covers
How to choose an insurance broker for your business
How the Content Engine works for Insurance
- 1
Research first
The engine learns your buyers, your market and where you stand in Google and AI assistants today. Renewal seasons, severe-weather events and regulation changes drive searches. The engine publishes ahead of renewals and responds to events as they happen.
- 2
Written from credible sources
Facts come from sources your buyers already trust. In your industry, that means sources like:
- Insurance regulators and superintendents
- Industry associations and insurance information bodies
- Government consumer-protection agencies
- 3
Guardrails that fit your industry
- No quotes, premiums or coverage promises unless you supply them
- General education only; buyers are directed to a licensed professional for advice
- Competitors and anything you rule out are never cited or promoted
- No invented results or figures
- 4
Approved by you, published under your name
Each draft arrives with a preview. It goes live only after a licensed broker or agent approves it, under your byline and built for Google and AI search.
Insurance: common questions
Does the content meet insurance advertising rules?
The engine never quotes premiums or promises coverage, and a licensed reviewer on your team approves every article. Required disclaimers and prohibited phrases can be added to the guardrails and are checked on every draft.
Can it cover both personal and commercial lines?
Yes. Topics are chosen from what your buyers in each line actually search and ask AI, and you can weight the plan toward the lines you want to grow.
Will it name carriers?
Only if you want it to. By default it explains coverage types and buying criteria rather than ranking carriers.
Does anything publish without our approval?
No. Every article arrives as a draft with a preview. A person on your team approves it, asks for changes or rejects it. If no one acts, the draft closes on its own instead of publishing.
How much does longrtail cost?
Visibility is $549 a month and tracks what AI assistants say about you, Claude included. Authority is $1,349 a month for 12 researched and AI optimized content pages, and Dominance is $2,149 a month for a new one every business day. Several sites or brands get a custom quote.
E-commerce & retail
Buying guides, comparisons and how-tos for your categories, linked to the products they mention.
Construction
Cost, timeline and method content sourced from codes, standards and industry data.
Logistics & supply chain
Timely explainers and selection guides on rates, regulations and providers.
See your first three topics
We’ll show you what your buyers ask, who AI assistants name today, and where you can win.