Semantic search
Search that matches meaning and intent, not just the exact words typed.
In plain English
Modern search engines and AI tools understand synonyms, context and what the person is trying to do. Writing naturally and covering a topic fully works better than repeating a keyword.
In practice
“Cheap way to keep my house cooler” finds pages about attic insulation and window film, even without the word “cheap”.
Related terms
How AI reads the webPro Embedding A list of numbers that captures what a passage means, so AI can match it to questions worded differently. In practice, and related terms → Content & structurePro Entity A real, distinct thing AI can recognise, like your company, a service, a person or a city, rather than just a word. In practice, and related terms → AI search basicsStarter Conversational search Searching by asking full questions and follow-ups, the way you would ask a person. In practice, and related terms →