Generative AI
AI that creates new text, images or audio instead of just sorting or labeling existing data.
In plain English
The chat tools behind AI search are generative AI. Each answer is written fresh, which is why the same question can get slightly different answers, and why clear, consistent facts about your business matter.
In practice
Ask Gemini the same question about local movers twice and the wording changes, but well-documented companies keep appearing.
Related terms
How AI reads the webStarter Large language modelLLM The kind of AI behind ChatGPT, Claude and Gemini, trained on huge amounts of text to understand and write language. In practice, and related terms → How AI reads the webStarter Hallucination A confident AI answer that is simply wrong. In practice, and related terms → AI search basicsStarter Answer engine Any tool that replies with a written answer instead of a list of links, like ChatGPT, Perplexity or Gemini. In practice, and related terms →