Be the answer AI assistants give.
Buyers now ask ChatGPT, Gemini and Perplexity before they ever reach a search results page. longrtail researches what they ask, writes the answers those assistants quote, and builds every page so they can read it. Answer engine optimization (AEO) and generative engine optimization (GEO) are built into every article, alongside classic SEO.
Most small software companies pay in two parts, a readiness review and the audit itself, with the price set by scope, team size and which report they need…
SEO, AEO and GEO in plain words
Search engine optimization
Ranking in the classic list of links on Google and Bing. Still where most buyers start, and still the foundation AI search builds on.
Answer engine optimization
Being the answer an assistant gives, the AI Overview at the top of Google or the passage ChatGPT quotes, when a buyer asks a direct question.
Generative engine optimization
Being named and cited when ChatGPT, Gemini, Perplexity or Claude write a longer answer, comparison or recommendation for your category.
It starts with what AI is asked
Before a page is planned, the engine looks at your market through the eyes of the AI assistants your buyers use.
What buyers ask AI
We learn the questions your buyers put to AI assistants, not just what they type into Google.
Who gets named today
We see which businesses and sources AI assistants trust for those questions right now.
Where you can win
We find the gaps the current answers leave open, and plan pages to fill them.
What AI assistants searched for
Searches the assistants ran while answering your buyers.
The sites AI answers lean on
Times each site was cited in answers to your buyers’ questions.
Written to be quoted
AI assistants quote passages, not whole pages. Every page is written so its best parts make sense on their own.
Clear answers
Pages answer the question plainly, so an assistant can quote them with confidence.
Credible sources
Facts come from named, trustworthy sources that readers and AI can verify.
A clear identity
Your business, your expertise and your market are described the same way everywhere, so AI connects the dots to you.
What AI assistants said about you
Lines from answers that named you this month.
Gemini
“Auto Repair Co. is the one most often recommended, with strong recent reviews.”
Asked: How much does a check engine light diagnosis cost?
ChatGPT
“Auto Repair Co. is also worth a call.”
Asked: Does using an independent shop void my warranty?
Pages built for machines to read
Readable by machines
Every page is built so search engines and AI crawlers can read and understand it.
Linked together
Related pages support each other, so your strongest topics build authority.
Found quickly
New pages are put in front of search engines as soon as they go live.
Kept current
Older pages are kept fresh, because AI assistants favour up-to-date answers.
Citations are the scoreboard
In AI search, the win is being named in the answer. Your dashboard shows how often AI assistants name you, next to your Google numbers, so you can see the engine working.
Can AI assistants read your site today?
The free AI Readiness Check runs 30+ checks on whether AI assistants can reach, read and understand your website.
Run the free checkWho AI assistants name
Share of answers that name each business, with a likely range.
Which assistants name you
Share of each assistant’s answers that name you.
ChatGPT 
Google AI Mode Gemini AI Overviews 
Claude 
Perplexity AEO and GEO questions
What is AEO?
AEO, or answer engine optimization, is the work of making your content the answer an AI assistant or Google’s AI Overview gives to a direct question. It relies on direct answers, question-led structure, FAQs and structured data that make a page easy to quote.
What is GEO?
GEO, or generative engine optimization, is the work of getting your business named and cited when ChatGPT, Gemini, Perplexity or Claude write a longer answer or recommendation. It depends on credible, well-sourced content, a clear entity and being one of the sources those engines already trust.
How is AEO and GEO different from SEO?
SEO aims for a ranked link that people click. AEO and GEO aim for your words and your name inside the answer itself. They overlap heavily, which is why every Content Engine article is built for both: it targets real search demand and is structured to be quoted by AI.
Does schema markup guarantee AI citations?
No. Structured data makes your pages easier for engines to read, but nothing guarantees a citation. AI assistants decide for themselves. The engine improves your odds by pairing well-built pages with research into what buyers ask and where the current answers fall short.
How do I know if AI assistants cite my business?
We track it for you. Your dashboard shows how often AI assistants like ChatGPT, Gemini and Perplexity name you for the questions your buyers ask, alongside your Google numbers.
Do I need to change my website first?
Not usually. Start with the free AI Readiness Check to see whether AI crawlers can reach and read your site. If it flags blockers, such as a robots.txt that shuts AI crawlers out, those are worth fixing before the first article publishes.
See your first three topics
We’ll show you what your buyers ask, who AI assistants name today, and where you can win.