Knowledge graph
A map of facts about entities and how they connect, which search engines use to understand who you are.
In plain English
Google’s Knowledge Graph powers the information panels you see for businesses and people. Consistent facts across your site, listings and trusted sources help get your business into it correctly.
In practice
Searching a brewery’s name shows a panel with its address, hours, owner and photos, all drawn from the knowledge graph.
Related terms
Content & structurePro Entity A real, distinct thing AI can recognise, like your company, a service, a person or a city, rather than just a word. In practice, and related terms → Content & structureStarter Schema markup Labels in a page’s code that tell machines exactly what is a service, a price, a review, an FAQ or an address. In practice, and related terms → Citations & visibilityPro Local citation A listing of your business name, address and phone number on another site, like Yelp or a chamber directory. In practice, and related terms →